January falls within Myrtle Beach’s offseason, but that doesn’t mean nothing is going on. Thanks to mild winter temperatures, the area’s beaches and golf courses stay open year-round. But the Grand Strand’s sprawling shoreline and greens aren’t the only attractions keeping visitors occupied. Myrtle Beach in January offers so many things to do, from shopping and dining out for Restaurant Week to seeing shows and attending the Grand Strand Boat Expo.
While January may not strike many as an ideal time to visit Myrtle Beach, it’s worth a trip if you prefer fewer crowds, comfortable weather, and offseason discounts. Plus, there are plenty of events, attractions, and activities to entertain you from check-in to check-out.
Myrtle Beach Events in January
Just because the holidays are over doesn’t mean the city is done celebrating. Myrtle Beach’s January events kickstart the year by bringing visitors and locals together. From festivals to boating expos, there’s an event for everyone in Myrtle Beach in January. Here’s what you won’t want to miss:
Restaurant Week South Carolina
January 8–18, 2026 at participating restaurants
Restaurant Week South Carolina is an 11-day event that highlights the unique offerings of restaurants around the state. Participating establishments create special menus at discounted prices to encourage visitors and locals to get out and try something new. Several Myrtle Beach restaurants participate each year; visit the Restaurant Week website for more information.
Grand Strand Boat & Sportsman Expo
January 9–11, 2026 at the Myrtle Beach Convention Center
Myrtle Beach proudly hosts the Grand Strand Boat & Sportsman Expo at the Convention Center. This annual event has entertained thousands of sportsmen, sportswomen, and children for more than 40 years. Attend seminars from world-class fishermen, brush up on boat safety with the kids, and catch up with fellow outdoors enthusiasts all in one place.
Myrtle Beach Elvis Festival
January 29–31, 2026 at Greg Rowles Legacy Theatre
Come watch the King perform at Myrtle Beach’s Elvis Festival. This annual event honors Elvis Presley with award-winning impersonators performing his greatest hits. Attend tribute shows for your favorite movies, songs, and eras along with other Elvis enthusiasts. Weekend passholders have access to a special welcome party and a meet-and-greet to mingle with performers and fans.
Shows in Myrtle Beach in January
If you’re looking for more live entertainment beyond the Elvis Festival, Myrtle Beach has you covered. The Grand Strand is home to several theatres and venues that put on family-friendly productions year-round.
- Catch a concert at House of Blues.
- Take the kids to a pirate dinner show.
- Stop by The Carolina Opry for a night of musical entertainment.
- Enjoy a family-friendly show at Alabama Theatre.
- Watch knights joust at Medieval Times.
- See iconic stars on one stage at Legends in Concert.
Myrtle Beach Attractions Open in January
Just because it’s too cold for a dip in the ocean doesn’t mean the Grand Strand closes for winter. From indoor excursions to outdoor adventures, you’ll find several Myrtle Beach attractions stay open in January. Here are some of our favorite things to do here in the winter:
- Walk along the Myrtle Beach Boardwalk.
- Ride the Myrtle Beach SkyWheel.
- Take pictures with sculpted movie stars at the Hollywood Wax Museum.
- See what’s under the Grand Strand’s waves at Ripley’s Aquarium.
- Take the kids through WonderWorks for an educational outing.
Set aside a day to visit Broadway at the Beach or Barefoot Landing for a variety of shopping, dining, and entertainment options to please everyone in the family. Find that special souvenir to commemorate your trip or discover a new favorite restaurant.
Myrtle Beach Activities in January
Visiting in the offseason has its perks — namely, fewer crowds. You’ll enjoy more open space as you enjoy your favorite Myrtle Beach activities in January. Here are the must-dos we recommend:
- Hit the links at one of Myrtle Beach’s award-winning golf courses, or perfect your putt during a round of mini golf.
- Visit Brookgreen Gardens for Nights of a Thousand Candles (through January 4) or to see the stunning sculptures and flora.
- Utilize your Myrtle Beach resort’s indoor pool, soak in the hot tub, or float along an indoor lazy river.
If you’re visiting Myrtle Beach in winter, make the most of your Grand Strand getaway by attending these events, shows, and activities with fewer crowds. Book your hotel early and enjoy even more discounts in addition to offseason pricing.
Frequently Asked Questions
What is the weather in Myrtle Beach in January?
Myrtle Beach’s weather in January is considered mild, with an average low of 36° and an average high of 57° F. January is the coldest month in Myrtle Beach, and winter is its driest season. You’ll likely see clear or cloudy skies with minimal chance of showers — perfect for a day of shopping, walking on the beach, or playing a round of golf.
Is the Myrtle Beach Boardwalk open in January?
Yes! The Myrtle Beach Boardwalk is open all year.
Can you swim in Myrtle Beach in January?
You can swim in Myrtle Beach in January, but we don’t recommend it. Myrtle Beach’s water temperatures average around 50° F in January, which is too cold to be enjoyable for most swimmers. Book a resort with an indoor pool or jacuzzi that is open year-round if you want to swim or soak comfortably during winter in Myrtle Beach.
Can you golf in Myrtle Beach in January?
Yes, Myrtle Beach golf courses are open year-round. Mild temperatures and clear skies make January a great month for golfing in the Grand Strand.